Vacation rentals often have a high season and a low season. High season would be considered June through Mid-September at The Jersey Shore. Low season or off-season would be the remaining months.
Many owners are missing out on the extra income that can be generated during the offseason. Here are a few tips to help fill your availability calendar during the offseason.
- Market your off-season to your Summer renters
Your summer rentals are easy to market to when it comes to off-season bookings. Reward your repeat guest with discounts. Build loyalty by offering discounts as a special thank you for choosing to stay with you during the summer season. Some owners offer off-season coupons that can be used on their websites during the booking process.
- Lower the Price during the off-season
Off-season travelers tend to be more budget conscious. Offer lower pricing to renters. Off-season rental income even though discounted can make for a successful rental year.
- Market off-season events
Off-season tourists are often looking for a weekend getaway. Many towns have unique events throughout the year on weekends. Cape May, New Jersey has a very busy Christmas season. If you have a website update your content with off-season events in the area.
- Market your rental to co-workers
A great resource for off-season rentals are your co-workers. Many of your coworkers may already know about your rental. Offer them discounts during the off-season.
- Offer Free Nights
Offer an extra night when your guests book. Many guests would like to extend a weekend stay. Offer the 3rd night free or any other variation like stay 6 nights get the 7th free.
If you’re looking for additional income for your vacation rental the offseason can be very rewarding. Every owner should know their market and what guests are looking for during an offseason stay.